This Cookies Policy sets out the basis on which we, Janet Thomson T/A the Placebo Diet, use cookies and similar technologies on or in relation to our website, https://theplacebodiet.co.uk/ (our website). This Cookies Policy is effective from 25 May 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website.

‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

About cookies

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org.

List of cookies used

Edit
Name of cookie Type of cookie First or third party Session or persistent Timescale Purpose
__cfduid essential Third party Persistent 1 Year Used by the content network, Cloudflare, to identify trusted web traffic.v
AWSELB essential Third party Session Used to distribute traffic to the website on several servers in order to optimise response times.
CookieConsent essential First Party Persistent 1 Year Stores the user’s cookie consent state for the current domain
PHPSESSIID essential First Party Session Preserves use session state across page requests
wordpress_test_cookie essential First Party Session Test cookie to check that cookies are enabled in the browser
_ga analytical / statistics First Party Persistent 2 Years Registers a unique ID that is used to generate statistical data on how the visitor uses the website
_gid analytical / statistics First Party Session Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_dc_gtm_UA-# analytical / statistics First Party Session Used by Google Tag Manager to control the loading of a Google Analytics script tag.
@@History/@@scroll|# analytical / statistics First Party Persistent 6 months HTML local storage
@@History/@@scroll|# analytical / statistics Third Party Session HTML local storage
tuuid targeting / marketing Third Party Persistent 3 months Registers whether or not the user has consented to the use of cookies.
tuuid_last_update targeting / marketing Third Party Persistent 3 months tracks the last update from the tuuid ID record
um targeting / marketing Third Party Persistent 3 months
umeh targeting / marketing Third Party Persistent 3 months
tuuid targeting / marketing Third Party Persistent 1 Year Registers whether or not the user has consented to the use of cookies.
tuuid_lu targeting / marketing Third Party Persistent 1 Year
c targeting / marketing Third Party Persistent 1 Year
CMPRO targeting / marketing Third Party Persistent 3 months
CMST targeting / marketing Third Party Session Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMDD targeting / marketing Third Party Session Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMRUM3 targeting / marketing Third Party Persistent 1 Year Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMSC targeting / marketing Third Party Session Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMID targeting / marketing Third Party Persistent 1 Year Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
CMPS targeting / marketing Third Party Persistent 3 months Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
IDE targeting / marketing Third Party Persistent 2 Years Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
test_cookie targeting / marketing Third Party Session Used to check if the user’s browser supports cookies.
impression.php/# targeting / marketing Third Party Session Used by Facebook to register impressions on pages with the Facebook login button.
ljt_reader targeting / marketing Third Party Persistent 1 Year Collects data related to reader interests, context, demographics and other information on behalf of the Lijit platform with the purpose of finding interested users on websites with related content.
i targeting / marketing Third Party Persistent 1 Year Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.
KRTBCOOKIE_# targeting / marketing Third Party Persistent 3 months Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
PugT targeting / marketing Third Party Persistent 29 days
PUBMDCID targeting / marketing Third Party Persistent 3 months Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
__stid targeting / marketing Third Party Persistent 1 Year Registers a unique ID that identifies the user’s device for return visits.
__uis targeting / marketing Third Party Session
__uir_bw targeting / marketing Third Party Session
__uin_bw targeting / marketing Third Party Persistent 44 days
uuid targeting / marketing Third Party Persistent 10 Years
_hjIncludedInSample targeting / marketing Third Party Session Determines if the user’s navigation should be registered in a certain statistical place holder.
VISITOR_INFO1_LIVE targeting / marketing Third Party Persistent 179 days Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
YSC targeting / marketing Third Party Session Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
GPS targeting / marketing Third Party Session
_hjShownFeedbackMessage essential Third Party Session Saves admin users status as to whether they’ve seen the message regarding feedback
WLM_TEST_COOKIE essential Third Party Session test cookie to ensure that cookies are working in browser.

Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website:

  • Third Party persistent cookie called __cfduid which is used to identify trusted web traffic. This cookie persists for 1 year.
  • Third party session cookie used to distribute heavy website traffic across several servers to optimise response times. This cookie is called: AWSELB
  • First party persistent cookies to recognise whether you have accepted the use of cookies on our website. These cookies are: CookieConsent. This cookie expires after 1 year.
  • First Party session cookie used to authenticate logged in users. This cookie is called PHPSESSID
  • First and third party session cookies used to test whether cookies are active in the browser. These are: wordpress_test_cookieWLM_TEST_COOKIE

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: ensuring our site functions properly and providing you with online services you have requested

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies.

Non-essential cookies

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work.

We use the following types of non-essential cookies on our website:

  • Analytical/statistics
  • Targeting/marketing

First party session and persistent cookies for managing our Google Analytics. These are: _ga (persistent – 2 years), _gid (session), _dc_grm_UA-# (session).

Third party and First party session and persistent cookies for recalling your scroll history. These are: @@History/@@scroll|# (1) (First Party, persistent – 6 months), @@History/@@scroll|#(2) (Third Party, session)

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/

How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes.

Third party persistent cookies used for creating/tracking an anonymous unique ID with the purpose of understanding your habits in order to potentially advertise to you. These are: um (3 months), umeh (3 months), c (1 year), CMPRO (3 months), CMRUM3 (1 year), CMID (1 year), CMPS (3 months), IDE (2 years), ljt_reader (1 year), i (1 year), KRTBCOOKIE_# (3 months), PugT (29 days), PUBMDCID (3 months), __stid (1 year), __uin_bw (44 days), uuid (10 years)

Third party session cookies used for creating/tracking details about your visit for the purpose of understanding your habits in order to potentially advertise to you. These are: CMST, CMDD, CMSC, impression.php/#, __uir_bw, __uis.

Third party persistent cookie to track your consent to cookies on a third party site, as there is a link from our site: tuuid (3 monhts), tuuid_lu (1 year).

Third party session & persistent cookies to help display social media content to you on our website: VISITOR_INFO1_LIVE (persistent – 179 days), YSC (session), GPS (session).

Third party session cookie used to check if the user’s browser supports cookies. This cookie is: test_cookie.

Third party session cookie used to determine if the user’s navigation should be registered in a certain statistical place holder. This cookie is: _hjIncludedInSample.

Other technologies

We and any marketing companies we use also embed web beacons in our marketing emails . Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest:
Web Beacons in emails:analysing the effectiveness of our marketing campaigns

For further information on how we use the information gathered from our use of web beacons, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy which is available here: https://theplacebodiet.co.uk/privacy-policy/.

We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here.

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to the purposes for which we process your information using Facebook Pixel by by ticking the box to indicate acceptance of the use of advertising cookies in our cookie tool..

For further information on how we use the information gathered from our use of Facebook Pixel please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://theplacebodiet.co.uk/privacy-policy/.

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies . Some of the main methods of doing so are described below:

  • You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
  • You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

You can accept or reject non-essential cookies by using our cookie management tool. When you first visit our website, you will be see a banner at the top of the screen inviting you to accept or decline the use of each cookie we use on the website. You can opt out by deselecting the relevant checkbox(es).
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

You can opt out of Google Analytics tracking by installing the browser add-on which is available here.
You can opt in to us using web beacons in our marketing emails by: by updating your contact preferences on the contact preferences page.

You can opt out of our use of web beacons in our marketing emails by: by updating your contact preferences on the contact preferences page.

You can block Facebook Pixel using our cookie control tool: When you first visit our website, you will be see a banner at the top of the screen inviting you to accept or decline the use of each cookie we use on the website. You can opt out by deselecting the relevant checkbox(es).

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

Copyright, credit and logo

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.